Search Engine Optimization Starter Guide

This document irst began as an efort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll tomatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Search engine optimization is often about making small modiications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions irst and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to ind your work. Focusing too hard on speciic tweaks to gain ranking in the organic results of search engines may not deliver the desired results.

Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

Your site may be smaller or larger than our example site and offer vastly diferent content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.

download : Starter Guide

Google SEO Starter Guide 2010

Sekitar 2 tahun yang lalu google pernah merilis panduan SEO (Search Engine Optimization) untuk pemula yang sudah di terjemahkan ke dalam 40 bahasa. Kali ini google kembali merilis edisi terbaru SEO Starter Guide (perbaikan dan penambahan materi dari sebelumnya). Bagi para pemilik website, blog atau webmaster yang ingin mengoptimalkan websitenya di melalui search engine, maka panduan SEO ini mungkin menjadi referensi wajib.

Di versi terbaru ini, selain perbaikan, terdapat tambahan-tambahan materi. Informasi baru tersebut antara lain :

• Daftar istilah dan definisinya yang digunakan di panduaan ini.
• Lebih banyak contoh untuk membantu memahami isinya
• Berbagai cara untuk mengoptimalkan website untuk perangkat mobile
• Penulisan kata yang semakin diperjelaa

Bagi yang belum tahu apa isi SEO Starter guide ini, berikut beberapa hal yang dijelaskan secara detail lebar ke dalam 32 halaman PDF ini :

1. SEO basics
2. Improving Site Structure
3. Optimizing Content
4. Dealing with Crawlers
5. SEO for Mobile Phones
6. Promotions and Analysis

Dengan mempelajari panduan ini, maka pemilik blog/website bisa lebih mengoptimalkan websitenya agar tampil lebih baik di search engine. Bagi yang belum familiar membaca bahasa Inggris mungkin harus bersabar untuk menunggu edisi indonesia, karena panduan ini baru tersedia dalam bahasa Inggris.

Download SEO Starter Guide 2010 eBook ( 4.2 MB)

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